In real estate, good pictures are worth more than a thousand words…they can be worth thousands of dollars! Pictures that are poor or less than flattering can turn buyers off, leading to fewer leads and offers. In contrast, high quality professional images: Generate more interest, Attract more viewers/leads, Generate higher offers/selling price and Faster sales. This all translates into less stress and a smoother transition to your new home.
According to a survey of buyers and sellers in the US, 80% of the people across the country who purchased a new home in 2006 used the Internet while researching their purchase. These buyers rated photographs as the single most useful tool in their search. Agents say the photos buyers see online are often the first, and sometimes the only, chance they may get to make a good impression.
The photograph is almost always the first element in any ad that connects with the buyer. It is the handshake, the first impression, the thing that cuts through the visual clutter to capture the buyer’s attention. Everything in the marketing campaign to sell your home relies on the quantity and quality of the photographs of your home. Photographs are needed for the MLS listing on the internet, websites, brochures, flyers, photoboards, newspaper ads, possible magazine articles, real estate preview guides, blogs, and so much more. From that first peek at your home, buyers decide whether or not they will schedule a visit to the home. Even agents decide if they will show a property based on the strength or weaknesses of the photos accompanying a listing. Quality photos can and do make a big difference.